Customer and Employee Relationship Insights That Drive ROI & Growth
Through a unique mix of data, diagnostics and actions led by our expert consultants, we empower you to better manage the complex dynamics of your business relationships.

The Relationship Rating (TRR)
Strengthen your customer relationships with TRR, providing deep insights that help you boost retention, identify opportunities for growth, and improve customer satisfaction.

Barometer
Barometer provides ongoing feedback from your teams, helping you identify internal challenges and improve customer service through better employee alignment.

Future Fit
A unique product that takes you beyond today’s business relationships, to measure how well your customers believe you can deliver what they’ll need tomorrow.
We’re the outsiders with insider knowledge

Data
Our surveys deliver contextual data that unlocks the truth at the heart of your business relationships.
- With over 20 years of global benchmarking data across 18 industries, we provide a deep, unparalleled understanding of relationship dynamics.
- Our data pool spans 85,000 clients and 750,000+ customer responses, ensuring comprehensive insights into your industry.
- Access to over 1 million data points provides you with the assurance of robust, contextual data that shows you where you stand compared to your competitors.
- We track over 90 critical themes – such as innovation, business understanding and partnership – delivering insights that matter most to your success.

Diagnostics
Once the data reveals your current position, we uncover the ‘why’ behind your performance, giving you actionable insights to drive change.
- Dynamic dashboards and real-time vs. historical reporting uncover customer sentiment and priorities by region, time, and against global benchmarks that reveal industry trends, offering you clarity in context.
- Transactional and relational data reflect feedback not just on what you deliver, but on how you engage.
- Access customer feedback, reports, and dashboards anytime, anywhere, through web and mobile apps designed to enhance best practices.
- Leverage predictive analytics to uncover both risks and opportunities, helping you stay ahead and make proactive, data-driven decisions.

Action
Our expert consultants blend industry expertise with behavioural science and AI-powered insights, creating actionable strategies tailored to your success and helping you leverage relationships as a commercial tool. They take you from data to insight, and from insight to action.
- Develop strategic action plans that overcome barriers and leverage proven frameworks for success – led by experts in high-value relationship management within your industry.
- North Star Relationship Planning is designed to help you achieve your long-term goals by leveraging relationships as a strategic tool.
- Tailored action plans reflect your unique strengths, weaknesses, and potential obstacles, ensuring your path to success is clear and actionable.
- Engage in workshops, masterclasses, and training designed to embed high-performance relationship behaviours, driving your team from ‘good’ to ‘great’.
Where data meets tech and expert consultancy
Game-changing insight
The Relationship Rating (TRR)
Barometer
Future Fit
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The Relationship Rating (TRR)
From two simple questions to the truth
The Relationship Rating (TRR) starts with a two-question survey that provides an emotional temperature check on how your key account customers feel about you.
- Comprehensive customer management tool, equipping you to build stronger relationships, improve retention and drive growth
- Defends your business against risk and uncovers opportunities
- Experienced consultants who interpret the data and guide you through the process
Barometer
The other side of the story
- Barometer continuously measures how your employees feel about working with your customers
- Reduces risk by enabling morale issues to be addressed before they become a problem
- Delivers actionable insights that, with support from our consultants, builds stronger partnerships.
Future Fit
Think ahead
Research shows that at least one third of customers question how well their partners are evolving to meet their future needs.
- Future Fit uses two simple but revealing questions to gauge how well prepared they think you are
- Actionable strategies to prevent loss of business and opportunities for new products or services
- Data-driven insight on how you benchmark against your competitors
“This is dynamite... It’s the first proper management tool in the advertising business.”
CEO
Global Agency
“We would not be in the position that we are without this tool and our partners at the consultancy.”
Manager
Global Media Agency
“I can’t imagine how we ever managed to run our business without it.”
Agency President
US Agency
“The survey delivers the results we require to understand and improve customer satisfaction.”
Strategy & Marketing Manager
Global Packaging Group
“This is an effective due diligence tool, providing confidence in the quality of a business and the strength of its customer relationships. We now also survey our portfolio companies every year to help drive continuous improvement.”
Alfred Chambers - Principal
Coniston Capital
“The most simple and effective customer satisfaction survey I have worked with in my business career.”
Strategy & Marketing Manager
Global Industrial Consumables Manufacturer
“This is an effective DD tool. We now also survey our portfolio companies every year to help drive continuous improvement.”
Principal
Private Equity Investor
“It's a key KPI for us and an enabler of both, improving customer relationships and driving operational actions. TRR allows us to accelerate actions, ultimately improving the B2B customer experience.”
Denise Johnston, VP Global Sales
Nemera
“Any agency that doesn’t buy this must be out of their minds. And you can quote me on that.”
Managing Partner
US Agency
“The most simple and effective customer satisfaction survey I have worked with in my business career. The survey delivers the results we require to understand and improve customer satisfaction.”
Stefan Hoffman, Strategy & Marketing Manager
Heitkamp & Thumann Group
Ready to unlock the power of customer insights to strengthen your relationships and drive growth?
Get in touch with our team to learn more or request a demo.