MANUFACTURING, PACKAGING
Optimise Customer Relationships with Data-Driven Insights
The manufacturing sector is fast paced, dynamic and with multiple moving parts. It’s an industry in which companies have complex customer relationships and key account management structures.
With daily customer interactions across high volumes and multiple touch-points, it’s easy for visibility into the quality of relationships to become lost or distorted.
But our data-driven solutions deliver actionable insights that reveal the true state of your customer relationships.
Manufacturing businesses
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Develop deeper customer understanding
These are challenging times for customer relationship management in the manufacturing sector.
The pandemic hit hard. Demand remains unpredictable and supply chains under pressure, requiring closer and more integrated demand planning processes.
Now more than ever, manufacturers need to deeply understand their customers’ expectations – and TRR is the key to making that happen.
With TRR, manufacturers gain real-time insights into their top accounts, allowing them to foster closer collaboration, identify improvement areas, and deliver targeted strategies that drive long-term success.
In fact, it’s become a key tool in how manufacturing businesses manage customer relationships.
Benefits for manufacturers
- Cut through the noise and complexity of day-to-day transactions to get clear visibility of the state of your customer relationships, identifying both accounts and revenue at risk and growth opportunities
- Leverage our platform’s advanced data analytics to understand what matters most to your customers, identifying the drivers of customer sentiment and enabling you to focus your resources on the areas that will have the greatest impact.
- Take action with confidence, based on data-driven insight and the support of our experienced consultant team
- A unique mix of data, diagnostics and action that supports improved customer relationships and drives stronger business performance
Additional Strategic Insights (ASI)
The Relationship Rating survey is the starting point for analysing how strong your client relationships are.
But following up with additional questions enables you to dig even deeper.
Our consultants are experts in spotting further opportunities to ask questions that lift the lid on other aspects of client sentiment.
What could you do to move from ‘good to great’? How could you strengthen your partnership with them? How are you performing in key areas such as innovation?
The Additional Strategic Insights (ASI) is a fully tailored add-on to TRR, with 78% of respondents who complete the two-question TRR survey also providing input to ASI.
our solutions
Game-changing insight
The Relationship Rating (TRR)
Barometer
Future Fit
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The Relationship Rating (TRR)
The Relationship Rating (TRR)
From two simple questions to the truth
The Relationship Rating (TRR) starts with a two-question survey that provides an emotional temperature check on how your key account customers feel about you.
- Comprehensive customer management tool, equipping you to build stronger relationships, improve retention and drive growth
- Defends your business against risk and uncovers opportunities
- Experienced consultants who interpret the data and guide you through the process
Barometer
Barometer
The other side of the story
By surveying your people on how they feel about working on your key accounts, Barometer provides a 360° view of the working dynamic when used in combination with TRR.
- Barometer continuously measures how your employees feel about working with your customers
- Reduces risk by enabling morale issues to be addressed before they become a problem
- Delivers actionable insights that, with support from our consultants, builds stronger partnerships
Employee Relationship Rating (ERR)
Future Fit
Think ahead
Research shows that at least one third of customers question how well their partners are evolving to meet their future needs.
- Future Fit uses two simple but revealing questions to gauge how well prepared they think you are
- Actionable strategies to prevent loss of business and opportunities for new products or services
- Data-driven insight on how you benchmark against your competitors
Client testimonials
Interested in finding out more?
We would love to tell you more about how we can use relationship intelligence to drive your business growth. Leave your contact information, and we’ll reach out to discuss how relationship intelligence can benefit your business.