You Can’t Lead the Future If Customers Don’t See You There
Future Fit shows if your customers believe in your strategic vision and capability to evolve. Your relationship with your customer may be great today. But what about tomorrow?
A recent Future Fit survey of over 8,500 agency clients found that 1 in 4 doubt their agency’s ability to meet future needs, with 1 in 3 of those who influence budget and tenure feeling the same. This is a critical factor for ensuring the financial stability of future operations.
The Future matters…now
Our research shows that customers are increasingly concerned about their strategic partners’ ability to keep up with change and be future fit:
- One in four clients with a direct influence on budget, questions how well their partner is evolving to meet future needs
- Thinking about fitness for the future, customers’ ratings are lower than they are for the same partner today
- Our data shows that dissatisfaction around innovation frequently leads to loss of business
A simple two-question survey
Future Fit is a fast way of checking in on your performance and helps to probe an area that might not come up spontaneously in customer feedback.
We ask just two simple but revealing questions:
- On a scale of 1 to 10, how well do you feel your partner is evolving to meet your future needs? What makes you feel this way?
- What services or offerings would you like to see the company provide in the future?
What does Future Fit deliver?
Future Fit shines a spotlight on how your customer assesses the potential of your future capabilities, not the current emotional temperature.
It can reveal:
- Potential risks of losing business
- Opportunities for new products or services
- How you benchmark against your competitors
Our industry expertise, backed up by data
Our Future Fit consultants aren’t just industry experts.
They’re industry experts with a grounding in behavioural science and access to years of data and AI-powered insight on B2B relationships.
They may not know what the future holds, but they create actionable strategies that set you up for future success.
They’ll help you leverage relationships as a commercial tool – from data to insight, and from insight to action.
North Star Relationship Planning
- Strategic relationship planning, designed to get you where you need to be in the long-term – starting with that ambition in mind
- Puts the relationship at the center of the plan as a strategic lever in its own right
- Actively develops the relationship to be in the best shape to achieve your goals
Future Fit
- Measures how confident your clients are in your business’s ability to meet their future needs
- Are you sufficiently innovative to meet future client needs?
- Reveals growth opportunities for new services or offerings
Relationship Training and Workshops
- Developing relationally intelligent teams who can maximise the potential of their client relationships
- How to strengthen relationships to Active Advocacy and partnership status
- From foundational skills through to masterclasses for high performance
5 Little Words
- Helps you understand the narrative your clients have about you, by asking them to describe your business in 5 words
- Enables you to identify where a client’s perception matches or misses your ambition
- Can also be run internally, revealing how the narrative within your company matches your client’s perception
Additional Strategic Insights (ASI)
- Takes TRR a step further with customised questions
- Benchmarks your performance against competitors, and identifies specific areas for improvement
- Reveals how clients perceive performance in a specific area, and how to support their future goals
Headline to go here which may or may not go over two lines.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum aliquam enim molestie dui bibendum, ac rutrum neque lacinia.
- The Relationship Rating (TRR) is our unique customer feedback system that goes beyond Net Promoter Score surveys to regularly take the pulse of your key accounts.
- This two-question survey, supplemented by our data and technology capabilities, gives you valuable insight into what your clients really think.
- But knowledge is one thing…acting on it is another. That’s where our consultants support you in using that insight for competitive advantage.
Ready to unlock the power of Future Fit insights and strengthen customer relationships?
Get in touch with our team to learn more or request a demo.