CRC Rebrands to Verity RI: Marks 20+ Years and Launches New Client Platform
Backed by the Coniston Group, the Client Relationship Consultancy (CRC), a trusted leader in B2B relationship intelligence for over two decades, has rebranded to VerityRI.
This milestone reflects a renewed commitment to empowering organisations to unlock the full potential of their client relationships.
Alongside the new identity, VerityRI introduces an advanced platform that redefines how businesses manage and strengthen customer connections.
In today’s feedback-driven landscape, relationship intelligence is critical for businesses striving to stay competitive. Since its founding in 2004, VerityRI has pioneered relationship intelligence, serving clients across 100+ countries and 18 industries. With over 1 million data points collected, the company delivers benchmarking insights that drive customer retention, mitigate risks, and support sustainable growth.
Introducing the Verity Client Platform
The new Verity Client Platform combines survey data, behavioural analytics, and AI to empower teams with actionable insights in real time. With anytime, anywhere access, businesses gain the tools to make informed decisions that directly enhance client relationships and drive growth.
The platform leverages Verity’s global expertise, integrating over 1 million data points with powerful benchmarking capabilities. This ensures clients gain deep visibility into relationship dynamics, enabling them to take meaningful actions that uncover growth opportunities.
Continued Success of The Relationship Rating (TRR)
The rebrand also coincides with the continued success of The Relationship Rating (TRR), Verity’s flagship solution. TRR, complemented by tools like Barometer and Future Fit offers businesses a holistic view of customer and employee dynamics. These tools empower organisations to go beyond traditional metrics and uncover deep insights into the relational and transactional drivers of success.
Expert Consultancy at the Core
At the heart of the company’s success is its expert consultancy, which turns raw data into actionable insights. While many solutions stop at data collection, Verity goes further by empowering organisations to understand and act on what their data reveals. With decades of experience across industries, Verity’s consultants provide hands-on support, helping organisations diagnose challenges, uncover opportunities that drive growth and ROI. This personalised guidance ensures that organisations can move from insight to action, transforming relationships into a powerful growth lever.
Operating globally from offices in London, Boston, Munich, Sydney, and Singapore, Verity’s team of experts bring deep industry knowledge to deliver tailored strategies. Their solutions are designed to help organisations across industries, from advertising and financial services to manufacturing, achieve measurable outcomes.
ABOUT VERITYRI
VerityRI is a global leader in B2B relationship intelligence, with over 20 years of benchmark data helping businesses prioritise their customer relationships. Its proprietary The Relationship Rating (TRR) offers unique insights into customer satisfaction, loyalty and growth opportunities, surpassing traditional metrics like Net Promoter Score. By combining data, advanced platform technology, and expert consultancy, VerityRI transforms customer relationships into strategic growth drivers. Its solutions enable organisations to identify risks, uncover opportunities and foster stronger customer connections, leading to improved retention and sustainable success.
For media enquiries, please contact Albion Malaj: pr@verityri.com
