See Your Customer Relationships Through Your Team’s Eyes
Barometer captures the unspoken pressures and untapped potential behind every account. Barometer complements TRR by continuously measuring how your employees feel about working with your customers.
It provides a 360° view, delivering actionable insights on morale, conflict, and talent alignment, with our consultants guiding you toward stronger partnerships and growth.
Why you need Barometer
Risk prevention
Proactively address internal morale issues before they become customer-facing problems, protecting your future revenue and growth.
A 360° relationship map
Get a full picture of customer relationships by combining internal feedback with customer data to create actionable strategies.
Tailored action plans
Leverage insights to develop strategic, holistic plans that remove barriers to growth and build stronger relationships.
Team empowerment
Empower your teams with the support and tools they need to strengthen customer relationships, align with expectations and create long-term, mutually beneficial partnerships.
Whatever sector you’re in
Barometer provides a rounded picture of the health of customer relationships, whatever your industry.
It’s a solution that’s been proven to deliver value for B2B organisations that typically have large global key account teams working on a strategic account.
In the advertising industry, Barometer has helped agencies align creative teams with client expectations, improving collaboration and reducing churn.
For manufacturing businesses, Barometer can ensure that ops teams are working in tandem with long-term client goals, reducing conflict and boosting retention.
Similarly, for businesses in the financial or professional services sector, its 360° profile of a business relationship helps in retaining customers and shining a light on any issues before they pose a problem.
Why it works
Barometer
- Reveals insights about how your employees feel about working on customer accounts
- Purpose is to foster productive and profitable customer relationships, with more shared accountability with customers for creating the conditions for success
- Short survey capturing a spontaneous emotional response about the likelihood of recommending the account to work on
Typical employee satisfaction survey
- Reveals insights about how your employees feel about working for you
- Purpose is to improve the relationship between your company and your employees
- Typically a long list of questions about your company, covering issues such as diversity and inclusion
- No support from consultants
North Star Relationship Planning
- Strategic relationship planning, designed to get you where you need to be in the long-term – starting with that ambition in mind
- Puts the relationship at the center of the plan as a strategic lever in its own right
- Actively develops the relationship to be in the best shape to achieve your goals
Future Fit Survey (FFS)
- Measures how confident your clients are in your business’s ability to meet their future needs
- Are you sufficiently innovative to meet future client needs?
- Reveals growth opportunities for new services or offerings
Relationship Training and Workshops
- Developing relationally intelligent teams who can maximise the potential of their client relationships
- How to strengthen relationships to Active Advocacy and partnership status
- From foundational skills through to masterclasses for high performance
5 Little Words
- Helps you understand the narrative your clients have about you, by asking them to describe your business in 5 words
- Enables you to identify where a client’s perception matches or misses your ambition
- Can also be run internally, revealing how the narrative within your company matches your client’s perception
Additional Strategic Insights (ASI)
- Takes TRR a step further with customised questions
- Benchmarks your performance against competitors, and identifies specific areas for improvement
- Reveals how clients perceive performance in a specific area, and how to support their future goals
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- The Relationship Rating (TRR) is our unique customer feedback system that goes beyond Net Promoter Score surveys to regularly take the pulse of your key accounts.
- This two-question survey, supplemented by our data and technology capabilities, gives you valuable insight into what your clients really think.
- But knowledge is one thing…acting on it is another. That’s where our consultants support you in using that insight for competitive advantage.
Gain a 360° view of your customer and employee relationships – identify opportunities for growth.
Get in touch with our team to learn more or request a demo.