ADVERTISING, MARKETING & COMMUNICATIONS AGENCIES
Transform Agency-Client Relationships with Strategic Insights
With decades of relationship expertise in the industry, Advertising, Marketing & Communications is where it all began for us.
For years, our metrics have set the standard for a sector where active advocacy means future growth.
Agency offices
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Collecting feedback
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+ Countries
Global clients
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Survey response rate
(vs. 6% industry average)
(vs. 6% industry average)
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Powerful, contextual insights
We work across more than 1,230 agency offices in over 94 countries, collaborating with agencies big and small.
Every major holding group is a Verity client, as are over 50 independent agencies.
They turn to us for deep industry expertise, but also distance and objectivity. We can access over 20 years of global benchmarking data from 85,000 individual clients and more than 750,000 individual client responses.
That delivers powerful insight on where agencies stand and how they stack up against the competition.
What can we do for you?
- Transform your team’s approach to client relationships
- Seize competitive advantage from relationships that grow your business
- Predict and identify risks quickly, buying you time to respond
- Build a more relationally intelligent business, boosting morale and margins
- Take control through knowledge of what your customers really think
What makes us different?
- Deep, hands-on expertise and understanding of the agency business
- Agency experience to spot opportunities and tackle challenges
- Truly strategic approach to relationship management
- Industry-leading database of 750,000+ responses from 85,000+ individual clients
our solutions
Game-changing insight
The Relationship Rating (TRR)
Barometer
Future Fit
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The Relationship Rating (TRR)
The Relationship Rating (TRR)
From two simple questions to the truth
The Relationship Rating (TRR) starts with a two-question survey that provides an emotional temperature check on how your key account customers feel about you.
- Comprehensive customer management tool, equipping you to build stronger relationships, improve retention and drive growth
- Defends your business against risk and uncovers opportunities
- Experienced consultants who interpret the data and guide you through the process
Barometer
Barometer
The other side of the story
By surveying your people on how they feel about working on your key accounts, Barometer provides a 360° view of the working dynamic when used in combination with TRR.
- Barometer continuously measures how your employees feel about working with your customers
- Reduces risk by enabling morale issues to be addressed before they become a problem
- Delivers actionable insights that, with support from our consultants, builds stronger partnerships
Future Fit
Future Fit
Think ahead
Research shows that at least one third of customers question how well their partners are evolving to meet their future needs.
- Future Fit uses two simple but revealing questions to gauge how well prepared they think you are
- Actionable strategies to prevent loss of business and opportunities for new products or services
- Data-driven insight on how you benchmark against your competitors
Client testimonials
Interested in finding out more?
We would love to tell you more about how we can use relationship intelligence to drive your business growth. Leave your contact information, and we’ll reach out to discuss how relationship intelligence can benefit your business.